100 Years of Design

SOTD

Awwwards

In celebration of AIGA’s centennial and the profound impact of American design on our culture, this microsite acts as a living resource for design.

Design study notes

Study how 100 Years of Design separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Mar 9, 2014.
Extracted palette (#000, #2779A7, #FFFFFF): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #FFFFFF sits around 4.8:1, which meets WCAG AA for normal text.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

In celebration of AIGA’s centennial and the profound impact of American design on our culture, this microsite acts as a living resource for design.

Study how 100 Years of Design separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Mar 9, 2014.
Extracted palette (#000, #2779A7, #FFFFFF): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #FFFFFF sits around 4.8:1, which meets WCAG AA for normal text.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?