88 & 90 Lexington Avenue (Site of the Day - Aug 28, 2015) — UI design breakdown

An illustrative experience for a luxury residential development in the heart of Manhattan Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how 88 & 90 Lexington Avenue separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Aug 28, 2015.
• Extracted palette (#2779A7, #D14836, #9C9C9C): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #9C9C9C sits around 1.7:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Promotional, Graphic design, Scrolling, Single page.