99 Properties of Power (Site of the Day - Oct 1, 2015) — UI design breakdown
Broad Green Pictures' film 99 Homes inspired two complex web experiences to let fans explore the dual themes of power and morality. The 99 Properties of Power were created as the ultimate list of what it takes to rise to the top. This site featured 99 custom sharable pages created with curated photos, production stills and one-of-a-kind low-poly illustrations. In contrast our Power Play quiz site asked users to answer a series of morality-testing questions before time ran out. In both cases, our slick approach to promoting heavy themes yielded a great response from both fans and the filmmakers alike. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.
- Study how 99 Properties of Power separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Oct 1, 2015.
- Extracted palette (#000, #D14836, #FFFFFF): check which hues carry brand vs utility chrome.
- Darkest #D14836 vs lightest #FFFFFF sits around 4.5:1, which is closer to large-text / UI-component contrast.
- Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
- Related themes: Design Agencies, Film & TV, Web & Interactive, Big Background Images, Design Websites, Fullscreen.
