Air Jordan 2012 (Site of the Day - Mar 13, 2012) — UI design breakdown

The Air Jordan 2012 campaign flies consumers into the world of basketball’s first fully customizable shoe in an immersive digital experience built around a next-level, parallax scrolling HTML5 website. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Air Jordan 2012 separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Mar 13, 2012.
• Extracted palette (#2779A7): check which hues carry brand vs utility chrome.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Sports, Animation, Clean, Flexible, Fullscreen, Infinite Scroll.