BMW - Paris Motorshow 2016 (Site of the Day - Nov 15, 2016) — UI design breakdown

Discover the BMW Stand at Mondial de l'Automobile 2016 in a full 360° digital experience and get behind the wheel of the new car range. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how BMW - Paris Motorshow 2016 separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Nov 15, 2016.
• Extracted palette (#000, #2779A7, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #FFFFFF sits around 4.8:1, which meets WCAG AA for normal text.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Promotional, Fullscreen, Transitions, 360, WebGL, GSAP.