Brand Love Score

SOTD

Awwwards

A site that visualizes the social sentiment, audience insights and fan content posted about brands during Black Friday weekend.

Design study notes

Study how Brand Love Score separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Dec 9, 2017.
Extracted palette (#000, #2779A7, #FF9398): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #FF9398 sits around 2.3:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

A site that visualizes the social sentiment, audience insights and fan content posted about brands during Black Friday weekend.

Study how Brand Love Score separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Dec 9, 2017.
Extracted palette (#000, #2779A7, #FF9398): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #FF9398 sits around 2.3:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?