Build in Amsterdam (Site of the Day - Nov 23, 2016) — UI design breakdown
The all new redesigned website of Build in Amsterdam. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.
- Study how Build in Amsterdam separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Nov 23, 2016.
- Extracted palette (#000, #9C9C9C, #FFFFFF): check which hues carry brand vs utility chrome.
- Darkest #9C9C9C vs lightest #FFFFFF sits around 2.7:1, which is soft—better for backgrounds than small body copy.
- Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
- Related themes: Design Agencies, E-Commerce, Web & Interactive, Animation, App Style, Graphic design.



