Creativity is in the Air (Site of the Day - Jul 9, 2018) — UI design breakdown

EVA Air sent three creatives to Taipei and filmed them ideating in-flight. This interactive hub allows users to explore their journeys as their inspiration comes to life in Taipei. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Creativity is in the Air separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jul 9, 2018.
• Extracted palette (#2779A7, #49C5B6, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #FFFFFF sits around 4.8:1, which meets WCAG AA for normal text.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Art & Illustration, Web & Interactive, Animation, Transitions, WebGL.