Diesel Color Exposure (Site of the Day - Sep 23, 2012) — UI design breakdown

With a navigation by colors, and an information architecture by zoom levels, this website presents, in a original way, the Color Exposure range. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Diesel Color Exposure separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Sep 23, 2012.
• Extracted palette (#000, #2779A7, #D14836): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #D14836 sits around 1.1:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Fashion, Promotional, Fullscreen, Texture, Unusual Navigation, HTML5.