Femme & Fierce

SOTD

Awwwards

She is fire and ice, soft but strong. She is a badass with a good heart.

Design study notes

Study how Femme & Fierce separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Oct 31, 2018.
Extracted palette (#FF9398): check which hues carry brand vs utility chrome.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
Related themes: E-Commerce, Fashion, Web & Interactive, Animation, Illustration, Microinteractions.

SOTD

Awwwards

She is fire and ice, soft but strong. She is a badass with a good heart.

Study how Femme & Fierce separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Oct 31, 2018.
Extracted palette (#FF9398): check which hues carry brand vs utility chrome.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
Related themes: E-Commerce, Fashion, Web & Interactive, Animation, Illustration, Microinteractions.