Floema Jewelry

SOTD

Awwwards

The surprise of what is possible to create from a single, thin thread. Artisanal Jewelry by Valentina Caprini.

Design study notes

Study how Floema Jewelry separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jul 30, 2021.
Extracted palette (#2779A7, #987654, #FF9398): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #FF9398 sits around 2.3:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

The surprise of what is possible to create from a single, thin thread. Artisanal Jewelry by Valentina Caprini.

Study how Floema Jewelry separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jul 30, 2021.
Extracted palette (#2779A7, #987654, #FF9398): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #FF9398 sits around 2.3:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?