Gareth W. Rice

SOTD

Awwwards

Designer and Art Director recently employed at the W+K Amsterdam, now residing in London, England.

Design study notes

Study how Gareth W. Rice separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jul 15, 2012.
Extracted palette (#987654, #FF9398): check which hues carry brand vs utility chrome.
Darkest #987654 vs lightest #FF9398 sits around 2.0:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

Designer and Art Director recently employed at the W+K Amsterdam, now residing in London, England.

Study how Gareth W. Rice separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jul 15, 2012.
Extracted palette (#987654, #FF9398): check which hues carry brand vs utility chrome.
Darkest #987654 vs lightest #FF9398 sits around 2.0:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?