glacéau smartwater: look up (Site of the Day - Jul 17, 2014) — UI design breakdown

Inspired by smartwater’s vapor-distillation process, this innovative site invites users to scroll up into the sky where they can paint, sculpt and make music with the clouds. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how glacéau smartwater: look up separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jul 17, 2014.
• Extracted palette (#2779A7, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #FFFFFF sits around 4.8:1, which meets WCAG AA for normal text.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Food & Drink, Technology, Web & Interactive, Parallax, Unusual Navigation, CSS.