Gucci Flora Gorgeous Gardenia (Site of the Day - Nov 10, 2021) — UI design breakdown

For the launch of Flora Gorgeous Gardenia, Gucci created an immersive platform to explore the fragrance's ingredients and the ad campaign through AR features and a photo sticker booth. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Gucci Flora Gorgeous Gardenia separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Nov 10, 2021.
• Extracted palette (#2779A7, #FF9398): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #FF9398 sits around 2.3:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Art & Illustration, Promotional, Web & Interactive, Animation, Colorful, Parallax.