HI x NY (Site of the Day - Sep 10, 2019) — UI design breakdown

HI x NY is an online contest driving tourism from Manhattan to Hawaii. Through a branded series of MTA MetroCards, the experience encourages riders to apply and win a paid-for holiday. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how HI x NY separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Sep 10, 2019.
• Extracted palette (#2779A7, #987654): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #987654 sits around 1.2:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Promotional, Technology, Web & Interactive, Animation, Big Background Images, Clean.