IKEA “25 ANIVERSARIO JUNTOS” (Site of the Day - Jan 22, 2022) — UI design breakdown

Interactive experience where IKEA Family members can discover personalized figures about their relationship with the brand and visit a “Hall of Fame” with some curious in-store records. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how IKEA “25 ANIVERSARIO JUNTOS” separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jan 22, 2022.
• Extracted palette (#2779A7, #FF9398, #ECD06F): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #ECD06F sits around 3.2:1, which is closer to large-text / UI-component contrast.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Web & Interactive, Animation, Colorful, Illustration, Transitions, Data Visualization.