IKEA “Red de Deseos” (Site of the Day - Jun 30, 2023) — UI design breakdown

A tribute to the IKEA Business Network where each business can choose between four different wishes to be accomplished, that are visually represented by four 3D scenarios in a carousel. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how IKEA “Red de Deseos” separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jun 30, 2023.
• Extracted palette (#BA9482, #B7A4BB): check which hues carry brand vs utility chrome.
• Darkest #BA9482 vs lightest #B7A4BB sits around 1.2:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Art & Illustration, Business & Corporate, Web & Interactive, Animation, Colorful, 3D.