Lois Jeans Spring-Summer 2013

SOTD

Awwwards

Explosion of colour on the new website “Colour Your Life” of Lois Jeans, for the Spring-Summer 2013 season.

Design study notes

Study how Lois Jeans Spring-Summer 2013 separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Apr 9, 2013.
Extracted palette (#49C5B6, #DF6C4F, #FF9398): check which hues carry brand vs utility chrome.
Darkest #DF6C4F vs lightest #49C5B6 sits around 1.6:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

Explosion of colour on the new website “Colour Your Life” of Lois Jeans, for the Spring-Summer 2013 season.

Study how Lois Jeans Spring-Summer 2013 separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Apr 9, 2013.
Extracted palette (#49C5B6, #DF6C4F, #FF9398): check which hues carry brand vs utility chrome.
Darkest #DF6C4F vs lightest #49C5B6 sits around 1.6:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?