Meet your new Twitch

SOTD

Awwwards

Telling the story of the new rebrand through an immersive, interactive desktop and mobile experience. Made together with the Twitch in-house team.

Design study notes

Study how Meet your new Twitch separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Oct 16, 2019.
Extracted palette (#000): check which hues carry brand vs utility chrome.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
Related themes: Games & Entertainment, Promotional, Web & Interactive, Animation, Colorful, Typography.

SOTD

Awwwards

Telling the story of the new rebrand through an immersive, interactive desktop and mobile experience. Made together with the Twitch in-house team.

Study how Meet your new Twitch separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Oct 16, 2019.
Extracted palette (#000): check which hues carry brand vs utility chrome.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
Related themes: Games & Entertainment, Promotional, Web & Interactive, Animation, Colorful, Typography.