Mercedes-Benz EQC (Site of the Day - Sep 22, 2018) — UI design breakdown

To introduce the new EQC, the first 100% electric car by Mercedes-Benz, we created a multi-platform WebGL experience that celebrates the arrival of a new dawn for electric vehicles. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Mercedes-Benz EQC separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Sep 22, 2018.
• Extracted palette (#000, #2779A7, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #FFFFFF sits around 4.8:1, which meets WCAG AA for normal text.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Business & Corporate, Promotional, Technology, Animation, Responsive Design, Single page.