More of Less (Site of the Day - Dec 22, 2018) — UI design breakdown

In “More of Less”, Airbnb China invites you to a traditional rural village. Explore five stories, brought to life with 300+ hand-painted illustrations, in this mobile-only experience. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how More of Less separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Dec 22, 2018.
• Extracted palette (#987654, #DF6C4F, #D14836): check which hues carry brand vs utility chrome.
• Darkest #D14836 vs lightest #DF6C4F sits around 1.4:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Art & Illustration, Hotel / Restaurant, Mobile & Apps, Animation, Colorful, Scrolling.