New Citroën DS5 (Site of the Day - Oct 20, 2011) — UI design breakdown

International site for the launch of the new CITROËN DS5. This premium car presents a daring design and is a true work of art. Thus, we went for a subtle sobriety pixel perfect unadorned concept. HTML5/CSS3, full JS, 20+ localizations, entirely manageable content. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how New Citroën DS5 separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Oct 20, 2011.
• Extracted palette (#000, #D14836, #9C9C9C): check which hues carry brand vs utility chrome.
• Darkest #D14836 vs lightest #9C9C9C sits around 1.6:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Promotional, Infinite Scroll, Typography, Video, Social Integration, CSS.