NIKE CHOSEN SERIES (Site of the Day - Jan 3, 2012) — UI design breakdown

This website is the digital hub for a European snowboarding event series initiated by NIKE. We had much fun designing 'cause we mixed styles persistently - whether with typography or hand-made scribbles. Even developing a dynamic site in HTML 5 and integrating Facebook social plug-ins has been a true pleasure. We hope you enjoy. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how NIKE CHOSEN SERIES separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jan 3, 2012.
• Extracted palette (#000, #2779A7): check which hues carry brand vs utility chrome.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Sports, Animation, Icons, Infinite Scroll, Single page, Typography.