Nike Cortez 45th Anniversary

SOTD

Awwwards

Special activation for AWLAB to celebrate the 45th Anniversary of the iconic Nike Cortez.

Design study notes

Study how Nike Cortez 45th Anniversary separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jan 15, 2018.
Extracted palette (#2779A7, #FF9398, #ECD06F): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #ECD06F sits around 3.2:1, which is closer to large-text / UI-component contrast.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

Special activation for AWLAB to celebrate the 45th Anniversary of the iconic Nike Cortez.

Study how Nike Cortez 45th Anniversary separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jan 15, 2018.
Extracted palette (#2779A7, #FF9398, #ECD06F): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #ECD06F sits around 3.2:1, which is closer to large-text / UI-component contrast.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?