Nike - Geç Kendini (Site of the Day - Jun 30, 2015) — UI design breakdown

An interactive, playful video experience promoting Nike Women 2015 Summer Styles. Responsive website for desktops, mobile and big touch-screens where visitors can shop, share and get inspired. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Nike - Geç Kendini separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jun 30, 2015.
• Extracted palette (#FF9398, #FFFFFF, #ECD06F): check which hues carry brand vs utility chrome.
• Darkest #FF9398 vs lightest #FFFFFF sits around 2.1:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: E-Commerce, Promotional, Sports, Big Background Images, Responsive Design, Unusual Navigation.