North-East Venture

SOTD

Awwwards

North-East Venture is an international, multi-stage fund. The site features the company's investments and background stories.

Design study notes

Study how North-East Venture separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Oct 18, 2017.
Extracted palette (#2779A7, #DF6C4F, #9C9C9C): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #9C9C9C sits around 1.7:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

North-East Venture is an international, multi-stage fund. The site features the company's investments and background stories.

Study how North-East Venture separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Oct 18, 2017.
Extracted palette (#2779A7, #DF6C4F, #9C9C9C): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #9C9C9C sits around 1.7:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?