One Design Company

SOTD

Awwwards

We transform research and insight into memorable web design, development and brand strategy based out of Chicago.

Design study notes

Study how One Design Company separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Aug 24, 2014.
Extracted palette (#2779A7, #987654): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #987654 sits around 1.2:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

We transform research and insight into memorable web design, development and brand strategy based out of Chicago.

Study how One Design Company separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Aug 24, 2014.
Extracted palette (#2779A7, #987654): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #987654 sits around 1.2:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?