Our Brand Is Crisis (Site of the Day - Dec 11, 2015) — UI design breakdown

The Tumblr site showcases all official materials: synopsis, cast + crew, and other sharable content. Coupling fluid, dimensional animations with video backgrounds and powerful quotes the site becomes the perfect set up for audiences to see the film. The additional Tumblr content illustrates the dueling talent and their characters' relationship that plays out on screen as well as other funny moments that are iconic Sandra Bullock. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Our Brand Is Crisis separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Dec 11, 2015.
• Extracted palette (#000, #9C9C9C, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #9C9C9C vs lightest #FFFFFF sits around 2.7:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Film & TV, Promotional, Animation, Big Background Images, Design Websites, HTML5.