Plus (Site of the Day - May 8, 2021) — UI design breakdown

Just-add-water, zero waste body wash for a happier planet, with 100% dissolvable packaging. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Plus separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - May 8, 2021.
• Extracted palette (#2779A7, #DF6C4F): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #DF6C4F sits around 1.5:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: E-Commerce, Startups, Animation, Colorful, Graphic design, UI design.