POLA: Mother's Day

SOTD

Awwwards

This website was created as a web version of the POLA's newspaper ad "Thank you to all mothers" on Mother's Day in Japan.

Design study notes

Study how POLA: Mother's Day separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jun 10, 2022.
Extracted palette (#2779A7, #49C5B6, #D14836): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #49C5B6 sits around 2.3:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

This website was created as a web version of the POLA's newspaper ad "Thank you to all mothers" on Mother's Day in Japan.

Study how POLA: Mother's Day separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jun 10, 2022.
Extracted palette (#2779A7, #49C5B6, #D14836): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #49C5B6 sits around 2.3:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?