RSPCA Animal Futures

SOTD

Awwwards

Explore five immersive worlds, each showing a different future for animals, and learn how your choices impact their well-being.

Design study notes

Study how RSPCA Animal Futures separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Nov 6, 2024.
Extracted palette (#2622F7, #ED5334): check which hues carry brand vs utility chrome.
Darkest #2622F7 vs lightest #ED5334 sits around 2.2:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

Explore five immersive worlds, each showing a different future for animals, and learn how your choices impact their well-being.

Study how RSPCA Animal Futures separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Nov 6, 2024.
Extracted palette (#2622F7, #ED5334): check which hues carry brand vs utility chrome.
Darkest #2622F7 vs lightest #ED5334 sits around 2.2:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?