SEASON (Site of the Day - Dec 16, 2017) — UI design breakdown

SEASON was founded to inspire athletes with style. To innovate athletic expression beyond sneakers and sportswear into the future of sporting goods. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how SEASON separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Dec 16, 2017.
• Extracted palette (#000, #2779A7, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #FFFFFF sits around 4.8:1, which meets WCAG AA for normal text.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: E-Commerce, Fashion, Sports, Animation, Clean, Parallax.