SING (Site of the Day - Feb 6, 2017) — UI design breakdown

With the SING official site, we aimed to foster emotional connections between audiences and the film's distinctly different characters. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how SING separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Feb 6, 2017.
• Extracted palette (#000, #9C9C9C, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #9C9C9C vs lightest #FFFFFF sits around 2.7:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Film & TV, Web & Interactive, Design Websites, Graphic design, jQuery, GSAP.