Smoking Takes Lives (Site of the Day - Aug 14, 2011) — UI design breakdown

The Story of Mick Roberts. Mick is real. His story is real. And the pain his experience has brought not only to himself but also those around him shows that smoking effects many of lives not just one. The site, built in HTML and JS incorporates some sweet movement and clean animation. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Smoking Takes Lives separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Aug 14, 2011.
• Extracted palette (#000, #FFFFFF): check which hues carry brand vs utility chrome.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Promotional, Animation, Clean, Flexible, Infinite Scroll, Typography.