The New PRPL.rs (Site of the Day - Jun 11, 2014) — UI design breakdown

Digital agency Purple, Rock, Scissors just launched their brand new site, featuring blazing fast video and interactions, sleek UX, and compelling content & storytelling. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how The New PRPL.rs separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Jun 11, 2014.
• Extracted palette (#000, #D14836, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #D14836 vs lightest #FFFFFF sits around 4.5:1, which is closer to large-text / UI-component contrast.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Business & Corporate, Promotional, Web & Interactive, Navigation Menu, Responsive Design, Video.