Uber | Where To? (Site of the Day - Dec 28, 2016) — UI design breakdown

Uber and MediaMonks created a site to prime riders for the launch of a new app experience. In the the first two weeks, the site had 19 million views and an average time on site of 1:18. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Uber | Where To? separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Dec 28, 2016.
• Extracted palette (#000, #2779A7, #FFFFFF): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #FFFFFF sits around 4.8:1, which meets WCAG AA for normal text.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Mobile & Apps, Promotional, Web & Interactive, Big Background Images, Design Websites, Fullscreen.