Voice Norway (Site of the Day - Mar 5, 2012) — UI design breakdown

Voice is a leading company in the Norwegian fashion industry, with about 250 stores in Norway, and runs the chain concepts Match, VIC and Boys of Europe. Good Morning created re-created their html website as well as the ambient background video. The video was shot with a Phantom Flex high speed camera and we did all directing, filming and post production. The site has been optimized for mobile platform Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how Voice Norway separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Mar 5, 2012.
• Extracted palette (#987654): check which hues carry brand vs utility chrome.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Fashion, Animation, Fullscreen, Minimal, Texture, Trend.