We The Fans (Site of the Day - May 9, 2017) — UI design breakdown

"We The Fans" is a multiplatform storytelling project about life and love as a football fan. We created a digital experience centered around the Chicago Bears' biggest fans. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.

• Study how We The Fans separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - May 9, 2017.
• Extracted palette (#000, #2779A7, #DF6C4F): check which hues carry brand vs utility chrome.
• Darkest #2779A7 vs lightest #DF6C4F sits around 1.5:1, which is soft—better for backgrounds than small body copy.
• Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
• Related themes: Sports, CSS, HTML5, jQuery, GSAP, Modernizr.