Wealthsimple.com (Site of the Day - Mar 10, 2017) — UI design breakdown
The new Wealthsimple.com provides smart investing tools and information via an intuitive, interactive interface. Sourced from Awwwards. Use this page as a UI breakdown: reverse-engineer hierarchy, color roles, and interaction cues before you remix ideas into your own screens.
- Study how Wealthsimple.com separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Mar 10, 2017.
- Extracted palette (#49C5B6, #ECD06F): check which hues carry brand vs utility chrome.
- Darkest #49C5B6 vs lightest #ECD06F sits around 1.4:1, which is soft—better for backgrounds than small body copy.
- Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?
- Related themes: Business & Corporate, Animation, Bright, Design Websites, Navigation Menu, jQuery.


