WWF Food Story

SOTD

Awwwards

Interactive facts about the effect our eating habits have on our planet.

Design study notes

Study how WWF Food Story separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Apr 2, 2012.
Extracted palette (#2779A7, #987654): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #987654 sits around 1.2:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?

SOTD

Awwwards

Interactive facts about the effect our eating habits have on our planet.

Study how WWF Food Story separates primary actions from secondary content—note spacing, type scale, and focal contrast. Recognized as Site of the Day - Apr 2, 2012.
Extracted palette (#2779A7, #987654): check which hues carry brand vs utility chrome.
Darkest #2779A7 vs lightest #987654 sits around 1.2:1, which is soft—better for backgrounds than small body copy.
Ask: what would break first if this layout were a product dashboard—navigation clarity, scan order, or color contrast?