Product Release and Local Stock Alert
Design a brand-following experience that notifies shoppers about relevant releases and shows trustworthy nearby availability.
The brief
Understand the problem
Background
Brand alerts easily become promotional noise, and a store marked in stock may sell out before a shopper arrives. Useful notifications require precise preferences and transparent inventory freshness.
User context
Kai follows a running shoe brand but only wants alerts for trail models in his size. He prefers to try shoes locally before ordering.
Product problem
The product must connect release preferences with size-level store inventory while avoiding broad marketing notifications and false stock certainty.
Objective
Create preference setup, release alert, local stock comparison, and store reservation or contact flow.
What to design
Define the experience
Required experience
- Brand and product preference setup
- Relevant release alert
- Nearby size availability
- Store handoff
Screens and states
- Follow preferences
- Release detail
- Store availability
- Reservation status
Core user flow
Follow the critical path
- 01
Kai follows trail shoes in size 10
- 02
He receives an alert for a matching release
- 03
He checks nearby inventory and freshness
- 04
He requests a short store hold
Product rules
Requirements and constraints
Requirements
- Allow granular notification control
- Show variant-specific availability
- Display when inventory was updated
- Clarify whether a hold is requested or confirmed
- Provide unsubscribe from every alert
Constraints
- Retail inventory changes quickly
- Not every store supports holds
- Brand catalog data may omit local variants
Reality check
States worth considering
Ready-to-use content
Mock data
Use this content to test hierarchy and realistic data states. You can expand it when the concept needs more depth.
Local availability
- PaceLab Trail 4, size 10
- Central Store, 2 pairs, updated 12 minutes ago
- West Mall, low stock, updated 1 hour ago
- Online, ships in 3 days
Finish line
What to deliver
- Four mobile screens
- A notification preference component with product-level controls
If you want more
Optional extensions
Optional direction
Visual resources
Use these as a starting constraint if you want one. They are not part of the required solution.