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Intermediate

Schedule a Recurring Gift Delivery

Design a gift subscription that helps someone choose occasions, recipients, budget rules, and approval before each delivery.

Mobile, Responsive web

The brief

Understand the problem

Background

Recurring gifts can reduce forgotten occasions, but automated selection risks sending the wrong item, revealing a price, or delivering when a recipient is away.

User context

Tessa wants flowers sent to her grandmother on the first Friday of each month, with a chance to approve the selection three days beforehand.

Product problem

Automation should save effort without removing control over product, message, timing, substitutions, and payment.

Objective

Create setup, pre-delivery approval, and exception handling for a recurring gift plan.

What to design

Define the experience

Required experience

  • Recipient and occasion setup
  • Budget and gift preference configuration
  • Upcoming gift approval
  • Delivery status and plan management

Screens and states

  • Recipient setup
  • Plan builder
  • Upcoming gift
  • Approval review
  • Delivery detail

Core user flow

Follow the critical path

  1. 01

    Tessa adds her grandmother's address and delivery preferences

  2. 02

    She chooses a monthly schedule, budget range, and flower exclusions

  3. 03

    She receives a preview before the next order

  4. 04

    She changes the message and approves the gift

  5. 05

    A delivery delay prompts her to choose a new date

Product rules

Requirements and constraints

Requirements

  • Keep recipient, billing, and sender information distinct
  • Explain how products are selected within a budget
  • Set a clear approval cutoff and default action
  • Allow delivery pauses for travel or sensitive dates
  • Show substitution policy before approval

Constraints

  • Seasonal inventory changes frequently
  • Recipients may live in different delivery regions
  • A saved payment method can expire between orders

Reality check

States worth considering

Approval is not received before the cutoff
The chosen gift becomes unavailable
The recipient moves
Delivery falls on a local holiday
A recurring payment fails

Finish line

What to deliver

  • Design five mobile screens for plan setup, approval, substitution, and delayed delivery.

Optional direction

Visual resources

Use these as a starting constraint if you want one. They are not part of the required solution.

Color palette
#1C1B19
#C7B89F
#649853
#735D5F
#87759D
Font pairing
CorbenNobile

Corben & Nobile

Clear interface writing gives people the confidence to understand what changed and decide what to do next.

Icons
Illustrations