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Topic

Product Design

Product thinking, design process, critique, and decisions that connect interface work to outcomes.

Product design sits between user problems and shipping software. The work includes framing the problem, choosing what not to build, and designing the smallest useful version of a flow.

This topic covers process, critique, and product judgment, then connects those ideas to UI Coach challenges that look like real product briefs.

From the community

Latest articles

Etsy Design · Victoria Bian · Oct 18, 2016

My Journey at Etsy as a Product Design Intern

Thoughts, lessons, and tips Illustration by Laura Berger This June, I flew from San Francisco, California to Brooklyn, New York — far from my family, friends, and everything I’m familiar with. I felt curious and nervous, wondering what my Etsy internship would bring. “Will I feel comfortable working there? What if I m.

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Lea Verou · Jun 25, 2025

The Hovercar Framework for Deliberate Product Design

You may be familiar with this wonderful illustration and accompanying blog post by Henrik Kniberg about good MVPs: It’s a very visual way to illustrate the age-old concept that that a good MVP is not the one developed in isolation over months or years, grounded on assumptions about user needs and goals, but one that d.

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Etsy Design · Jessica Harllee · Jun 20, 2017

Crafting an Effective Working Group

Working together to solve complex, cross-functional problems Illustration by Karolin Schnoor At Etsy, some of the most interesting (and most difficult!) challenges we face as a design team don’t always have a clear or obvious owner. Our initiatives can span multiple product teams or even multiple disciplines. Without.

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Uber Design · Femke van Schoonhoven · Dec 8, 2020

Designing For A Cash Experience

What cash trips in Mexico taught me about designing for international markets at Uber As a product designer at Uber working on the Money team in Amsterdam, it’s my job to help come up with design solutions for Uber products across the globe. Designing globally presents a lot of challenges that don’t come up if you are.

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Google Design · Anna Iurchenko · Jul 29, 2020

A Collaborative Approach to Shaping Successful UX Critique Practices

How one team at Google established a sustainable crit culture Design critiques create space to improve designs and allow participants to gain confidence presenting work and articulating design rationales. Despite being an undeniably useful ritual, often they fail because the process stays the same while the team and p.

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Etsy Design · Henry Bayuzick · Nov 17, 2016

Sandboxes at Etsy

A Better Experience for Everyone Illustration by Naomi Wilkinson Here at Etsy, sandboxes are places where designers working on digital experiences can build whatever they want without blowing things up. At their core, sandboxes are really simple: just folders with some template files, hidden from the public. But their.

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IBM Design · Milin Ann John · Jan 20, 2026

Cracking AI toolkit for product design: Idea to MVP in under 1 hour

Written by Milin Ann John. Edited by Ashwini Kamath, Meghna Gautam Thakur and Thomas Hollifield. AI Buffet Dilemma In a rapidly evolving digital landscape, as workflows accelerate, the real challenge is distinguishing game changers from time wasters. AI promises speed and efficiency, but proving its impact requires ha.

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Slack Design · mlivingstone · Sep 7, 2021

Make things that people want (instead of what you want them to want)

There are plenty of comprehensive pieces on the practice of product design out there—our own Kyle Turman has written an excellent post on the Pillars of Digital Product Design—but there’s a crucial layer of thinking that can sometimes elude the design process itself, partially because it’s so obvious that it’s hiding.

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Practice this

Related challenges

Easy
SaaS

Guided Product Onboarding

Design a first-run journey that teaches a team lead to configure and publish one useful workflow without blocking exploration.

Responsive web1 to 2 hours
Content DesignInteraction Design
Hard
Collaboration

Team Design Review Workspace

Design a review workspace that keeps comments, versions, decisions, and ownership connected to the latest interface work.

Desktop web2 to 4 hours
Product ThinkingInteraction Design
Intermediate
E-commerce

Product Alternative Advisor

Design a comparison tool that explains why a product may or may not suit a shopper and suggests credible alternatives.

Responsive web2 to 4 hours
Information ArchitectureData Visualization

Useful resources

Tools and libraries

Apple Design Resources logo

Apple Design Resources

Apple Design Resources is listed as a UI kit resource for rapid prototyping and component exploration. Review the official site for current formats, availability, pricing, and license terms.

Pricing unverified
Material Design Kit logo

Material Design Kit

Material Design Kit is listed as a UI kit resource for rapid prototyping and component exploration. Review the official site for current formats, availability, pricing, and license terms.

Pricing unverified

Related roles

Current design jobs

158 active roles currently match Product designer in the UI Coach job catalog.