Lyft Design · Namika Varma-Chang · Jun 11, 2026
The History of Typography: How the Past Shapes the Systems We Design Today
While expanding my typography knowledge, what stood out to me was how little of it is actually new. When I started studying typography more deeply as part of Lyft’s rebrand work, I expected to dive straight into learning modern best practices like accessibility guidelines, responsive type scales, and variable fonts. I.







