Lyft Design · Namika Varma-Chang · Apr 9, 2026
Typography Foundations: Building With a Learner’s Mindset
How to navigate a year-long typography rebrand with curiosity As a part of the 2025 Rebrand, Lyft worked with Koto and NaN to create a new font called Rebel Sans, to express the brand’s values and create visual clarity. Learning Led the Way When I was asked to lead the design system’s typography workstream for Lyft’s.



