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UX laws, made visual

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An input pulse receives a nearby response pulse before a waiting gap opens.

heuristic

Doherty Threshold

Progress steps become closer together and more frequent near the finish marker.

effect

Goal-Gradient Effect

A pointer has a short path to a large nearby target and a longer path to a small distant target.

law

Fitts’s Law

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Latest from the design community

A List Apart · by Sophia V. Prater · Oct 21, 2021

How to Sell UX Research with Two Simple Questions

Do you find yourself designing screens with only a vague idea of how the things on the screen relate to the things elsewhere in the system? Do you leave stakeholder meetings with unclear directives that often seem to contradict previous conversations? You know a better understanding of user needs would help the team g.

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Lea Verou · Oct 15, 2021

Custom properties with defaults: 3+1 strategies

When developing customizable components, one often wants to expose various parameters of the styling as custom properties, and form a sort of CSS API . This is still underutlized, but there are libraries, e.g. Shoelace , that already list custom properties alongside other parts of each component’s API (even CSS parts.

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A List Apart · by Mike Wills · Sep 23, 2021

A Content Model Is Not a Design System

Do you remember when having a great website was enough? Now, people are getting answers from Siri, Google search snippets, and mobile apps, not just our websites. Forward-thinking organizations have adopted an omnichannel content strategy , whose mission is to reach audiences across multiple digital channels and platf.

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Léonie Watson · Léonie Watson · Sep 12, 2021

Notes on synthetic speech

I've been thinking about conversational interfaces and the importance of voice quality in user experience, particularly as a screen reader user who's been listening to the same synthetic voice for about 20 years.

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Slack Design · mlivingstone · Sep 7, 2021

Make things that people want (instead of what you want them to want)

There are plenty of comprehensive pieces on the practice of product design out there—our own Kyle Turman has written an excellent post on the Pillars of Digital Product Design—but there’s a crucial layer of thinking that can sometimes elude the design process itself, partially because it’s so obvious that it’s hiding.

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A List Apart · by Eva PenzeyMoog · Aug 26, 2021

Design for Safety, An Excerpt

Antiracist economist Kim Crayton says that “intention without strategy is chaos.” We’ve discussed how our biases, assumptions, and inattention toward marginalized and vulnerable groups lead to dangerous and unethical tech—but what, specifically , do we need to do to fix it? The intention to make our tech safer is not.

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Léonie Watson · Léonie Watson · Jul 27, 2021

AccessiBe and data protection?

The case against accessibility overlays is well established, but AccessiBe's privacy practices deserve closer scrutiny—particularly how it tracks your browsing activity and personal data across websites.

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Boxes and Arrows · Diana Sonis · Jul 5, 2021

Forget the Trail of Breadcrumbs

Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough

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Lea Verou · Jun 24, 2021

Inherit ancestor font-size, for fun and profit

If you’ve been writing CSS for any length of time, you’re probably familiar with the em unit, and possibly the other type-relative units . We are going to refer to em for the rest of this post, but anything described works for all type-relative units. As you well know, em resolves to the current font size on all prope.

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Learn UI Design · Erik D. Kennedy · Jun 22, 2021

15 Tips for Better Signup / Login UX

Mobile patterns · Form field validation · Autofocus · Microcopy · Error messages · Error prevention

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Intuit Design · Ted Drake · May 17, 2021

Personalization and Inclusive Design

As technology users, we expect our phones, computers, and software to adjust to our needs. But this hasn’t always been the case. Raising the Floor , an ambitious project was kicked off a decade ago to ensure every experience adapted to the specific needs of every user. Their mission was easy to understand. As a person.

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Dovetail · May 11, 2021

Getting the brand back together

Come on down and see the refreshed Dovetail brand! You'll notice a fresh logo, color palette, typography, and illustration style.

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Uber Design · Mike Stumpo · Apr 28, 2021

What’s in a name? Introducing Content Design at Uber

Why we’ve changed the job title of our UX Writing team Co-authored with Jaime Walke In 2010, my job title was Content Strategist. At the time, I worked with information architects, interaction designers, graphic designers, web designers, illustrators, animators, and a slew of other talented folks to create digital exp.

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