Book a Social Media Strategy Consultation
Design a consultancy site that helps a prospective client assess fit, understand scope, and submit a useful strategy brief.
The brief
Understand the problem
Background
Consultancy websites often rely on vague claims and a generic contact form. Prospective clients need to know who the service is for, what an engagement includes, and what information is needed to begin.
User context
Mara runs a small skincare brand and wants strategic help before a product launch. She has a modest budget and an in-house person who will produce the content.
Product problem
A polished marketing page can generate poor-fit inquiries when scope, working model, and starting price are unclear.
Objective
Create a focused service page and consultation request for a social media strategy consultancy.
What to design
Define the experience
Required experience
- Service positioning with fit and non-fit guidance
- Evidence-rich case study preview
- Engagement scope and process explanation
- Qualified consultation request form
Screens and states
- Service landing
- Case study detail
- Engagement overview
- Consultation form
Core user flow
Follow the critical path
- 01
Mara checks whether the consultancy serves brands at her stage
- 02
She reads a relevant case study and the consultant's exact role
- 03
She reviews scope, timeline, and starting price
- 04
She submits a launch brief and selects meeting availability
- 05
She receives confirmation and preparation details
Product rules
Requirements and constraints
Requirements
- Use specific services and outcomes instead of unsupported claims
- Clarify what the client must provide
- Show indicative timing and pricing before the inquiry
- Keep the brief concise while collecting goals, channels, budget, and deadline
- Set expectations for response time and next steps
Constraints
- Small business visitors may not know consulting terminology
- The consultancy has limited monthly capacity
Reality check
States worth considering
Finish line
What to deliver
- Design four responsive screens for service evaluation, proof, scope, and a qualified inquiry.
Optional direction
Visual resources
Use these as a starting constraint if you want one. They are not part of the required solution.