Campaign Agency Lead Journey
Design a high-credibility agency website that turns a qualified campaign need into a useful discovery call request.
The brief
Understand the problem
Background
Advertising agency sites often favor visual spectacle over proof, service fit, and an accessible route to start a conversation. Prospects need to see relevant outcomes and working constraints before giving away extensive business information.
User context
Celeste leads marketing for a regional museum. She needs a partner for a six-week membership campaign with a defined budget and wants evidence from comparable public-interest work.
Product problem
The agency must express its creative point of view while helping a prospect quickly judge fit, evidence, process, and next steps.
Objective
Build an agency homepage, evidence-led case study, service fit page, and concise project inquiry.
What to design
Define the experience
Required experience
- Understand the agency's focus and working model
- Inspect a relevant case study and measurement method
- Assess service and budget fit
- Submit a scoped discovery request
Screens and states
- Agency homepage
- Case study
- Service fit
- Project inquiry
Core user flow
Follow the critical path
- 01
Celeste sees that the agency works with cultural organizations
- 02
She opens a case study and reviews goals, contribution, and measured limits
- 03
She checks minimum engagement and typical timeline
- 04
She submits a short brief and selects an accessible call format
Product rules
Requirements and constraints
Requirements
- Pair strong art direction with clear positioning and primary actions
- State the agency's exact role and evidence limitations in case studies
- Publish engagement range, process, and response expectations
- Collect only information needed for initial qualification
Constraints
- Motion must respect reduced-motion preferences
- Results cannot be presented without campaign context
- The inquiry cannot require uploading a complete confidential brief
Reality check
States worth considering
Finish line
What to deliver
- Four responsive page designs and one inquiry success state
Optional direction
Visual resources
Use these as a starting constraint if you want one. They are not part of the required solution.