Direct Sales Opportunity Disclosure
Design a transparent website that helps prospective direct sellers evaluate costs, earnings evidence, and cancellation rights before joining.
The brief
Understand the problem
Background
Recruitment-led selling programs can obscure participant expenses, typical earnings, product return rules, and the role of recruiting others. A responsible site should support scrutiny rather than excitement-driven enrollment.
User context
Marisol has been invited to sell wellness products. She wants to calculate likely costs, examine the full earnings distribution, and leave without pressure if the opportunity does not fit.
Product problem
Prospective participants need complete, comprehensible evidence before paying fees, buying inventory, or sharing contacts.
Objective
Create an evidence-led opportunity overview, cost calculator, earnings disclosure, and cooling-off enrollment review.
What to design
Define the experience
Required experience
- Understand how product sales and recruiting affect compensation
- Calculate setup and recurring costs
- Inspect typical earnings and loss rates
- Review terms and leave or enroll after a cooling-off period
Screens and states
- Opportunity overview
- Cost calculator
- Earnings disclosure
- Enrollment review
Core user flow
Follow the critical path
- 01
Marisol reviews the compensation structure without creating an account
- 02
She enters realistic travel and inventory costs
- 03
She compares her estimate with participant earnings distributions
- 04
She saves the information and declines enrollment without follow-up pressure
Product rules
Requirements and constraints
Requirements
- Show participant counts, gross earnings, expenses, zero-earner share, and data period
- Explain compensation in plain language with worked examples
- Make refunds, cancellation, inventory buyback, and complaint channels prominent
- Require separate consent before any recruiter contact
Constraints
- No earnings guarantee or luxury-lifestyle implication
- Enrollment cannot be bundled with an automatic inventory purchase
- Recruitment incentives must not be hidden
Reality check
States worth considering
Finish line
What to deliver
- Four responsive screens centered on informed refusal as well as enrollment
Optional direction
Visual resources
Use these as a starting constraint if you want one. They are not part of the required solution.