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Transfer a Resold Event Ticket Safely

Design a verified ticket-transfer journey that protects buyer and seller when ownership moves after a resale purchase.

Mobile, Responsive web2 to 4 hours

The brief

Understand the problem

Background

A resale payment does not guarantee that a valid ticket has transferred. Buyers need confidence about seat, fees, delivery timing, and venue restrictions, while sellers need a clear release from responsibility only after acceptance.

User context

Noah buys a concert ticket two days before the event. The seller holds the ticket in an external venue account, and the venue requires the attendee's name to match an identity check at entry.

Product problem

The marketplace needs to coordinate payment protection, external transfer, buyer acceptance, and dispute evidence without exposing a reusable ticket code.

Objective

Create a post-purchase transfer flow for one verified resale ticket, including timeout and failed-transfer recovery.

What to design

Define the experience

Required experience

  • Review purchase terms, seat details, fees, and transfer conditions
  • Track the seller's external transfer without revealing the entry credential
  • Accept ownership and verify attendee details
  • Resolve a missed deadline or mismatched ticket

Screens and states

  • Protected purchase summary
  • Transfer tracker
  • Ticket acceptance
  • Transfer issue resolution

Core user flow

Follow the critical path

  1. 01

    Noah reviews the seat, total price, name requirement, and delivery deadline

  2. 02

    The seller initiates transfer through the venue account and submits a reference

  3. 03

    Noah receives the venue invitation and verifies that section and seat match

  4. 04

    He accepts ownership and updates the permitted attendee name

  5. 05

    Payment releases only after verified acceptance is recorded

Product rules

Requirements and constraints

Requirements

  • Show face value, resale price, fees, restrictions, and refund conditions before commitment
  • Keep payment protected until the required ownership event is verified
  • Use status evidence from the venue system where available
  • Prevent screenshots or copied barcodes from serving as proof of transfer
  • Provide a timed issue route with evidence for buyers and sellers

Constraints

  • Venue transfer capabilities and identity rules differ by event
  • The marketplace cannot change a venue's entry policy
  • The live barcode must remain hidden until the venue allows display

Reality check

States worth considering

The seller starts transfer to the wrong email address
The venue disables transfer after purchase
Seat details do not match the listing
The buyer does not accept before the deadline

Finish line

What to deliver

  • Four mobile-first screens covering protected transfer, acceptance, and one disputed mismatch

If you want more

Optional extensions

Add a venue outage state for buyers arriving while transfer verification is unavailable

Optional direction

Visual resources

Use these as a starting constraint if you want one. They are not part of the required solution.

Font pairing
SacramentoMontserrat

Sacramento & Montserrat

Clear interface writing gives people the confidence to understand what changed and decide what to do next.

Icons
Illustrations

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